When it comes to bang for the buck, mobile advertising is nearly free marketing for any sized business, really. Sure there is a small investment in the graphics and installation. But after that, it’s free, free, free. Vehicle graphics wraps are one of the most economical forms of advertising for small businesses. They are conspicuous billboards that capture the attention of hundreds or even thousands of people per day. According to the Outdoor Advertising Association of America (OAAA), media aimed at people in vehicles makes contact with more than 95 percent of Americans. While that number also includes billboards and bus stop signage, let’s face it, that’s practically everyone. Over the past several years, there has been a significant increase in this form of mobile marketing and advancements in technology have provided the opportunity to produce superior quality graphics at affordable costs. Let’s break it down.
Brand Awareness is Nearly Free Marketing
Brand awareness brings customers to your business, and it encourages them to keep coming back. People like to do business with brands they trust and creating a memorable brand will help people find out about you and get to know your company. As a small regional business, it would be crazy not to take advantage of one of the most cost-effective marketing tools. Industry experts indicate that a single wrapped vehicle can create between 30,000 and 70,000 impressions daily, depending on the size of the town or city. Some companies have seen their business double in size, and others have increased business as much as ten times.
Nearly Free Advertising
The cost for quality vehicle graphics can range from $1750 to $5000 depending mostly on the size and type of vehicle and lasts approximately five years. One print ad can easily cost $1250 to $7500 or more. That means
the ten, twenty, or 30,000 people that may see your ad, assuming they all read the publication cover to cover, will recycle the printed media and your ad will never be seen again. Online advertising, let’s say a Google Ad, can certainly differ due to the enormity of variables, but a modest, well put together campaign could run $500 per month or $6000 per year. Vehicle wraps are most similar to billboard advertising and costs vary by region, but in a small city $4000 per month, not including the graphics, is considered reasonable.
Vehicle wraps deliver constant advertising all day, every day for up to five years. The cost per day is less than the price of a latte.
Marketing Flexibility
In case you haven’t noticed, vehicle wraps aren’t just for the large corporations, local news and radio stations anymore. From retail and restaurants to real estate and professional services, they are extremely impressive and effective advertising for essentially any local business.
Nearly Free Marketing to Local People
Driving and parking a wrapped vehicle in the local area that you serve can considerably improve your brand’s awareness among those who live, work and shop in the community. Wrapped vehicles can draw the attention of pedestrians when parked downtown or at colleges, shopping centers, events and other places with lots of foot traffic.
Brand Image
If you are one of those companies driving your van around with a square magnet on the side, please stop. You know who you are. Just stop and think about what this is telling your potential customers about your business and the quality of your work. At the very least, it is telling them that your business is temporary and that it may not be around for long. For those of you who don’t have a magnet, first of all, thank you. And consider how a vehicle wrap would not only improve brand awareness for your business but also it will improve your overall brand image. You can boost your brand image by applying consistent visual and messaging across all of your marketing media.
A wrapped vehicle leaves a positive impression on prospective customers and may just be one of the best marketing investments a small business can make. On a final note, don’t cheap out. Vehicle graphics wraps require a combination of highly skilled crafts, and like most things, you get what you pay for. Investing in an exquisite design, a high-quality sign printer and an experienced installer are key to the success of your advertising and the durability of the wrap. Because these experts are regional, if you would like to connect with an experienced team near you, send me a Vehicle Graphics and let me know where you’re located.
